Dia Takes a Step Back with At theAvenueWritten by ability of Elaine On June 18, 2016Dia is back with their first mini album Happy Ending, nine months after the crowd made their debut with complete album Do It Amazing. Several adjustments to the workforce lineup have took place since then, akin to the departure in their onetime leader Seunghee, addition of new member Eunchae, and in all probability most notably, Jung Chaeyeon and Ki Heehyun’s (formerly known below the degreecall “Cathy”) brief withdrawal to sign in for Produce 101 prior to being re-inserted into the community subsequently the display ended.
Dia’s profession had an difficult to understandget startedto mention the least – in spite of having promoted two songs from their first album, “Somehow” and “My Friend’s Boyfriend,” the organization failed to win much advertisementluck and public popularityall over this time, and debuting in the similar year as loads ofvitalitynewbies such as Gfriend and Twice, the group temporarily disappeared under the radar. However, 2016 proved to be a game changer for the group as either Chaeyeon and Heehyun receivedsubstantialfame from the survival prove Produce 101, with the latter having made it into the general 22 and the former in fact debuting in the ultimate group, I.O.I. It used to be around this time when MBK announced that Chaeyeon would be joining Dia for their summer comeback, which is how the group arrived at its go back amongst “On the Road” on June 14.
“On the Road” is a sweet, upbeat pop music that describes a girl’s memory of her first love as she walks along a similartrail equally she did in the past. The song is based totally upon an effortless melody this is then infused with poweralthough the dramatic strings in the hole and secure percussion, and the occasional tinkling of wind chimes also create a fantastical effect now not unlike the“fairy-like” vibe many ladyteamsobjective to convey. However, the song borders on overly saccharine when the composition is blended with the ridiculously top pitched vocals, from which we are most effectiveintroduced a spoilthroughout Heehyun’s rap lines.
If I were to describe this unlock in one word, it’d be innocuous – the song is adorableand delightfulyetnot anything memorable, and a similaris going for the concept. I assumed we’d be seeing less of the schoolgirl thought after Gfriend and Lovelyz graduated from their trilogies, but Dia it more or less feels has taken the baton. Granted, the group pulls it off neatly – the simplicity and consistency of the outfits conveys the purity of the concept that and permits the group’s excellent visuals to polish through. However, for the ones whowould possiblyconsider their “Somehow” days, this comeback seems like a step back – the group has the prospective to be a lot morecolorful on stage and pull off more vigorous choreography, without wasting the cute and approachable symbol MBK turns out to be aiming for.
As for the MV, it remains true to the lyrics. The video starts off with the participants uncovering a time capsule, which sets the scene for a song about memories, and then presentationsmore than one cuts of the members with their faceless first love, gambling out nostalgic scenarios from sharing ice cream to unstated confessions. All of the video is undoubtedly visually pleasing, with the shooting places well selected to give upward thrust to aesthetic shots, and the pinkish filter out that became placed over the whole clips, which wasn’t preciselyessential but gave the video a cushyglance which was in line with the concept. The shots also do an excellentprocess of highlighting the members’ beauty.
My greatest complaint, however, is MBK’s active attempt, it seems, to make the group into Chaeyeon and her backup dancers. Yes, Chaeyeon is definitely the maximum recognised member of the group at the moment, and yes, her visuals do suit the middle position. However, at the same time, the Produce 101 finalist doesn’t want to exist on screen each five seconds for folks to understand that she’s in the group. If the album cover, in which she stands in front of the remainder of the members isn’t indication enough, it also occurs in multiple other portions of the choreography, and she may be given refrain lines in favour of her status in the center. Don’t get me wrong – I adore Chaeyeon, and recognise her looks and popularity make her one of the crucial most marketable members, but in its place of stressing Chaeyeon’s lifestyles in Dia, MBK will have to be the usage of her recognition to bring more attention to the group as a whole, in its placeof making a one-top among its members.
All in all, Dia’s “On the Road” is a nice comeback that'son no account unenjoyable by any means, but undermines the capability they showed in their previous days. It feels like MBK should’ve spent more time making plans their return instead of riding the Produce 101 wave whilst it hasn’t yet died down, but given the newfound attention the group is getting, I’m still constructive approximately their long run endeavours.
(YouTube, Photographsby the use of MBK Entertainment)