EXOis the #1 valued boy group in terms of brand value.
According to the Korea Institute of Corporate Reputation, EXO was at the top of the August data for boy groups, followed byBTSandNU'EST. 106,096,019 pieces of data were examined from July 11th to August 12th. EXO had a total of 17,189,876, while BTS had12,738,960 and NU'EST had9,879,276.
SEE ALSO: EXO become the highest selling boy group with the greatest amount of sales in South Korea
The rest of the boys ranked, in order, were Seventeen, Big Bang, Shinhwa, BTOB, VIXX, WINNER, NCT, Highlight, INFINITE, B1A4, Sechskies, B2ST(listed separately from Highlight), ASTRO, SHINee, Super Junior, MONSTA X, GOT7, 2PM, Block B, JYJ, Snuper, F.T. Island, Vromance, Golden Child, HALO, TVXQ, and Voisper.