Keeping in line with SM’s apparent plan of churning out consecutive summer hits with all their artists to dominate the second half of the year, Red Velvet has returned with The Red Summer (I will be really disappointed if they don’t release another album titled The Velvet Winter). With a bright, colourful, and fruity concept, the mini-album is packed with five summery-titled songs, but does it live up to its summer hype?
The title track, “Red Flavor”, is bold and goes full blast right from the get-go. It is peppy, fun, and exactly what you want in a summer hit — strong rhythm to move the track along, quirky beats and melodies, and catchy choruses to boot. The deep “Red Red Red Velvet” line that is repeated throughout the song is a nice, if strange, touch, that adds to the slightly eccentric flavours. Fortunately, the rap sections don’t detract from the song, in fact, they add to the momentum, and are a smooth transition to the slower bridge that bursts to the climax. This is definitely my favourite track off the album, and is a permanent addition to my summer playlist.