July Boy Group Brand Reputation Rankings Revealed

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July Boy Group Brand Reputation Rankings Revealed
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July Boy Group Brand Reputation Rankings Revealed

For the ninth month in a row, BTS has topped the boy group brand reputation rankings!

The Korean Business Research Institute looked at interaction, media coverage, communication, and community indexes of 103,665,054 pieces of big data from June 7  to July 8 to analyze the brand reputation of boy groups. This is a 27.16 percent increase from the 81,521,300 pieces of big data analyzed for the June rankings.

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July Girl Group Brand Reputation Rankings Revealed
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July Girl Group Brand Reputation Rankings Revealed

Apink has ranked first place for this months girl group brand reputation ranking!

The Korean Business Research Institute analyzed the brand reputation of girl groups by looking at interaction, media coverage, communication, and community indexes of 65,463,580 pieces of big data from June 6 to July 7.

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Apink took first place with a brand reputation index of 6,171,154, a 45.82 percent increase from their score last month.

July Idol Group Brand Reputation Rankings Revealed
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July Idol Group Brand Reputation Rankings Revealed

On July 29, the Korean Business Research Institute published their monthly brand reputation ranking results specifically for idol groups.

The institute analyzed 134,115,578 data points gathered from June 20 to July 21 in the categories of participation, media coverage, communication, and community awareness.

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Red Velvet came in at No. 1 for this month’s idol group brand reputation rankings with a total score of 10,378,659. This is a 224.04 percent jump compared to the month of May when the group had a total score of  3,202,805.

May Girl Group Brand Reputation Rankings Revealed
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May Girl Group Brand Reputation Rankings Revealed

TWICE is continuing their winning streak as the girl group with the highest brand reputation rankings this month!

The Korea Business Research Institute recently did a brand analysis, taking data from April 12 to May 13, and looked at different indexes such as media, communication, and community. Their findings showed TWICE coming in at first place, a position theyve kept since November 2016.

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TWICE came in at first place with a total score of 8,071,736, which is a 65.06 percent increase from their April statistics.

May Boy Group Brand Reputation Rankings Revealed
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May Boy Group Brand Reputation Rankings Revealed

On May 14, the Korean Business Research Institute published their monthly results for brand reputation rankings among boy groups.

The institute analyzed data from April 12 to May 13 in the categories of participation, communication, and community awareness. Compared to last month, the amount of data rose by 64.75 percent. The brand rankings are an indicator of the influence the boy group will have on consumer purchasing behavior.

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