On July 29, the Korean Business Research Institute published their monthly brand reputation ranking results specifically for idol groups.
The institute analyzed 134,115,578 data points gathered from June 20 to July 21 in the categories of participation, media coverage, communication, and community awareness.
Red Velvet came in at No. 1 for this month’s idol group brand reputation rankings with a total score of 10,378,659. This is a 224.04 percent jump compared to the month of May when the group had a total score of 3,202,805.