A fried chicken restaurant owner in Seoul, surnamed Kim, named his restaurant after french luxury brand, Louis Vuitton, and faced harsh repercussions, not once, but twice!
Kim originally named his restaurant, LOUISVUI TON DAK, as a play on the word tondak, which in Korean, translates to whole chicken. However, the mimicry did not stop there. The luxury fashion brands unique logo appeared on the restaurants packaging and napkins as well.
Louis Vuitton Dak serving chicken with Louis Vuittons logo.