Social media has changed people's lives in many ways, and the world of fashion is no exception. Now everyone can get information about the latest fashion trends via social media, bypassing the established authorities.
Model Irene Kim is one such modern "influencer" who creates her own fashion content and publishes it on social media. She has 920,000 Instagram followers, and every time she posts pictures or video clips, she gets tens of thousands of likes.
Kim was named one of the 20 next generation leaders by Time magazine last year and was also included in the arts category of Forbes' list of "30 Under 30 Asia", along with G-Dragon and Kim Yu-na in the entertainment and sports category.