Not Just A Novelty Psy Reconsidered

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Not Just A Novelty: PSY Reconsidered
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Not Just A Novelty: PSY Reconsidered

When most people hear the name PSY, they immediately think of "Gangnam Style" and his horse-dancing antics. What some don't realize, however, is that PSY actually has an extensive and accomplished artistic career in South Korea prior to "Gangnam Style." Since the 1990s, PSY has been putting out boundary pushing jams (with equally fresh performances). His latest release, '4x2=8,' is just another example of what's possible with a career of hard work and going against the grain.

In 2001, PSY released his debut album to a mixture of buzz and controversy. "Psy from the Psycho World!" received fines due to what government censors declared excessively profane content, and was eventually halted from sale due to concerns from civic activity groups. His brazen lyrics represented something previously unseen in Korean music, and it captured the attitude of hip-hop's Eminem-dominated early 2000s era. Songs and videos like "Bird" made a splash and caught attention for being simultaneously flamboyant and vulgar.

Good Day’s Rolly Lacks Novelty
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Good Day’s Rolly Lacks Novelty

Time is an important concept in life because it is irreversible and finite, much to our dismay. From dawn till dusk, this priceless commodity is constantly flying by without taking a breather. It seems like Good Day understands the beauty of time as they’re armed with three units to illustrate the different parts of a day – Good Morning, Good Night and Midnight.

C9 Entertainment, notably home to Wanna One’s Bae Jinyoung, started dropping teasers for their upcoming 10-membered girl group in early July. Though new to the scene, they’ve received exceptional attention for featuring the popular boy group member in their MV, but there are downsides to this.