Ones debut with YG Entertainment is historic: hes the first solo rapper the firm has backed in 14 years. He has an existing fanbase who know him for his first debut with Produce 101 season 2s Samuel Kim and appearances on Show Me The Money, seasons 4 and 5. One deviated from his previous appearances which were more aggressive and focused on themes of work ethic and swag to release two songs concerned with relationships.
One is being presented as a flower boy rapper with a lot of focus being drawn to his visuals and his characteristic energetic rap toned down on both songs. YG Entertainment warned that his new music would be going against everyone’s expectations and they were correct. Judging from his songs with 1Punch and on SMTM, it might be deduced that One would debut with something more dynamic than Gettin By and heyahe. The lead to the release of the MVs also signaled a change of focus with multiple shots of One in a school uniform, and intimate close-ups of his face.