The 'Xiumin Effect' has drastically increased the sales of a headband.
On the second episode of MBCpilot program 'Dangerous Beyond the Blankets', Xiumin showed a natural side of him in comfy clothes with no makeup. The idol star completed his homebody fashion with a casual tank top, sweatpants, and a bandana headband.
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After the broadcast, the company that produced the headband hit the jackpot thanks to Xiumin.
Orders for the fashion item skyrocketed and the headbands quickly sold out. In response to the high demand, the fashion company is in the process of producing more. 1,500 headbands will become available for purchase on September 27.