Sm Entertainment Loses A Lawsuit Ruling Over Trademark Usage

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SM Entertainment loses a lawsuit ruling over trademark usage
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SM Entertainment loses a lawsuit ruling over trademark usage

It has been revealed recently that SM Entertainment has lost a lawsuit against LG HouseholdHealth Care for using the term 'SUM' as their celebrity shop store.

The Civil Settlement Division of the Seoul Central District Court has ruled that SM cannot use 'SUM' as it can be mistaken with LG HouseholdHealth Care's brand 'su:m', "The use of a similar trademark would infringe the trademark right as it could mislead or confuse the traders and/or general consumers in regards to the source of the goods or services."

SM Entertainment Lose In Current Lawsuit
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SM Entertainment Lose In Current Lawsuit

SM Entertainment is one of the top3 largest Korean entertainment companies in Korea, so it is no surprise that they have their stars and their associated products approved before being used for anything else. Unfortunately, SM Entertainment was reported to have recently lost a case involving trademark usage.

SM recently tried battling it out with LG's Household and Care Brand S:UMdue to the similarities in their names. SM has been wanting to open a market called 'SUM' as a term to brand their celebrity shop.

Mad Town's lawyer reveals details on lawsuit against GNI Entertainment
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Mad Town's lawyer reveals details on lawsuit against GNI Entertainment

Mad Town's lawyer has revealed details on the group's lawsuit to nullify their exclusive contract with GNI Entertainment.

SEE ALSO: Mad Town sues GNI Entertainment to cease exclusive contract

On September 12, the group's lawyer, Sun Jong Moon of the law firm Sun and Partners, revealed, "Mad Town are receiving no financial, material, or human resources from their label. There are no employees at the agency, no official website, and the office space was sold. The Mad Town members have no transportation, manager, or dorm. This makes it impossible for them to do any activities, and they haven't promoted since their last album in June of 2016."

NS Yoon-G to promote as an actress under new label VAST Entertainment
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NS Yoon-G to promote as an actress under new label VAST Entertainment

NS Yoon-G has signed with VAST Entertainment.

On May 23, VAST Entertainment officially announced that they've signed the contract with NS Yoon-G who has great passion and potential. 

NS Yoon-G also shared a comment, and stated, "I think I've gained a great supporter for my new challenge and change as an actress. I appreciate VAST who recognized my potential and will be making my dreams as an actress together. Please give great encouragement and love as I grow into an actress here."

Woollim Entertainment reveals teaser for Joo's 'Late in the Morning'
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Woollim Entertainment reveals teaser for Joo's 'Late in the Morning'

Woollim Entertainment revealed the official teaser for Joo's new song "Late in the Morning."

Featuring sound effects including birds chirping in the morning and soft piano keys, the 46-second clip contains hazy images with Joo's soft voice saying "doooo."

SEE ALSO: BTOB Ilhoon's older sister JOO to make a comeback after a year and 6 months!

Stay tuned for the full release on May 26.

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