SM Entertainment has revealed the product of its collaboration with Hyundai Motors – the Solati Moving Studio.
The project, which was revealed on July 25, is a collaboration between a major entertainment company and a major automobile company. It is a long-term project with the vision of improving peoples quality of life through creation and revolution.
The Solati Moving Studio is a specialized automobile in which it is possible to film broadcasts while on the road. It works as a safe broadcast station and contains high-quality camera, sound, and lighting systems. It also has a seat for the staff members as well as equipment for editing so that it is possible to do quality filming and editing inside the automobile.