According to Big Data of July on film actor brand reputation, first is Song Joong-ki, second Song Kang-ho and third Gong Yoo.
The Korea Corporate Research Institute analyzed 139,284,258 brand data of 50 Korean movie stars from June 28, 2017 to July 29, 2017 to measure the brand participation index, media index, communication index, and community index of consumers. Compared with 80,571,958 movie star brand big data in June, It increased by 72.87%.
The brand reputation index is an index that extracts the brand big data and classifies it as participation value, communication value, media value, community value, social value after the analysis of consumer behavior and positively negative ratio weight. In the actor brand reputation index, consumers' brand consumption patterns were analyzed by participation index, media index, communication index and community index.