YouTube is the mecca of content when it comes to K-pop fans. There is where we can watch variety shows, dramas, and music videos. There are fancams galore, practice videos, and sometimes our idols even have personal channels where they upload content just for fan enjoyment. All in all, YouTube isnt a new platform when it comes to K-pop fan consumption. However, with the establishment of YouTube Reda paid, ad-free subscriptionK-pop fans may be getting just a little bit more bang for their buck. Yes, bang, as YouTube Red introduces Run, Big Bang Scout, the first YouTube Red Original series to launch in Korea.
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On June 5, Ailees hit Goblin OST, I Will Go to You Like the First Snow, has reached the 100 million streaming mark on online streaming site Melon!
Topping Melon charts for the first time on January 8, the track managed to take first place on the charts 36 times more. Even now, it is ranked high up on various major music charts.
Ailees agency YMC Entertainment explained, The beautiful lyrics of I Will Go to You Like the First Snow are reminiscent of scenes from the drama, and Ailee was able to pull off those detailed emotions very well. We think that was why the song was able to remain on the charts for so long regardless of the season.
Streaming music videos is a crucial – critical even – part of supporting your favorite group! More music video views mean: more numbers to brag about, records to be set (and broken), increased chances of winning on music shows, and even increased chances of winning big at end of year awards.
We know that youre already streaming PENTAGONs new comeback song Critical Beauty – but we have partnered with them to help thank you for your streaming! PENTAGON wants to give back to international fans as a huge thank you for streaming their new MV and thats how we came up with our CRITICAL PENTAGON event!
JTBC's 'Newsroom' breaks down profit distribution for song streaming on major music sites and finds artists only receive 6% of profit
On the August 21 airing of JTBC's 'Newsroom', the broadcast's 'Fact Check' segment dealt with profit distribution of song streaming on various major music sites in Korea.
The issue has been an ongoing debate since 2012 when Psy's "Gangnam Style", a song which earned worldwide fame that year, allegedly only earned an initial profit of 5,460,000 KRW (~ 4,800 USD) despite being streamed 27,300,000 times.
SEE ALSO: The superlatives of K-pop: Girl group edition
'Newsroom' then brought up a more current example - Heize's "You, Clouds, Rain", which maintained the #1 spot for streaming on music charts for the entire month of July. According to 'Newsroom', Heize's profit for remaining #1 on music sites and being streamed 6,450,000 times in July was approximately 2,700,000 KRW (~ 2,400 USD). While songs can also earn an additional profit for being downloaded on music sites, Korean music sites make it easier to simply stream music without downloading the songs.