On September 14, iKONs Bobby released his first solo album, LOVE AND FALL. The album has a total of 10 tracks, with double title tracks I Love You and RUNAWAY. Bobby was involved in writing and composing all 10 tracks. The album has a strong recurring theme of love, which is completely different from what he has shown in Mnets Show Me the Money 3.
On this change, Bobby commented, I wrote a lot of songs about love because I wanted to show a different side of me, a soft, sweet, romantic side. For the song I Love You I was inspired by a webtoon by Hyunoh. I empathized a lot with a couple that dated for a long time that broke up. I was also inspired by the film La La Land, portraying love not as a happy ending but as a moment where you meet that can be cool and romantic like a movie. I wanted to express that that was like real life.