Recently, the New York Times published a piece on the popularity of K-pop in South America, shining the spotlight on BTS. The article specifically covered the groups surprising success in the Chilean market, including details such as the vast number of fans showing up to catch a glimpse of BTS at the Santiago International Airport, to BTS selling out their concert tickets in a record amount of time.
According to the article, BTS has taken Chile by storm and is one of the most popular boybands in the South American country. The article highlights how BTSs online presence and active online fandoms are a key to their success. In a country where traditional forms of broadcast play latin-influenced music, online media was a way for BTS and other K-pop groups to infiltrate the market. From their millions of Twitter followers, Chilean fan accounts, and their V App live broadcasts, the group has built a very strong online following.