An Interview with Love X Stereo: Los Angeles, Indie Music, and KCONWritten through Lindsay On August 8, 2016Its now notcontinuously that a Korean music crew indie, K-pop, or another way sticks around in the states long amplenot tobestcarry outa couple ofdisplaysyet as well to have time for some interviews, but this year we were givenfortunate alongside Love X Stereo doing either one ofthe ones things in Los Angeles. The electro rock/synthpop duo has evolved so much since they began making music below the call dear 10 Stereo in 2011, and now theyre expanding their horizons to markets outdoor of Korea. To read more about the teams music, take a glance at our Indie Gem on them!
I had the excitement of spending a while with Annie (vocalist and fugitive astrophysicist) and Toby (skate punk rocker) over waffles this week whilst they enjoyed the gorgeous Southern California weather so shall wetalk aboutnot just their presentremain in the states but also what their long run holds, in addition the destiny of the Korean indie scene.
So, Annie, you grew up in Los Angeles?
I grew up in Los angeles from 1981 to 1987.
Do you believe yourself Korean or Korean-American?
Probably Korean. But I have a comfortable spot for LA.
Do you've relationships with any Korean-American indie artists?
Probably Bobby Choy Large Phony.
Is there a specificexplanation why you lot sing most commonly in English?
Well it’s kinda herbal to pop out in English first but if the lyrics come out first in Korean I cross with Korean. It is dependentat the song.
Do you're thinking thatis helping you get more global fans?
I think so. That’s in truth what we’re aiming for. Not to paste about in Korea. We wish toextend and go out of doors (of Korea).
This year you conducted at KCON, how did that happen?
I think it used to be more of a central authorityarranged thing. The govt has their own emblem of show off called K-pop Evening Out and they choose bands to accomplish at sure stages like The goodGet away or SXSW and they determined to do a equivalent thing this year with KCON and they sought after us to perform.
How became your KCON experience?
For us it was ok. I’m kinda shocked that the showcase was in the path of the conference center, which was weird. There were a couple ofproblems with the sound system, but we were ok. The opposite bands had a more difficult time.
SXSW was in reality great. We played at a very big venue and they had like 1000other folksobserving us and we had a trulywonderful time.
The remaining two years the Korean Indie panel at KCON has been really popular, so it’s a disgrace they didn’t showcase you more. Individuals actuallywish toknow about Korean indie music.
If I were an organizer that had to do (with panels), I may equally well bring an indie artist into the panel to discuss about it. It’s an superb chance to let folks know about Korean indie. If they are willing to do it, then we’d take into consideration being on the panel next year.
I think that’d be great! They wantthose whodefinitely know about the Korean indie scene.
Speaking of indie, what do you're feelingthe present state of the Korean indie network is? Are there more groups seeking toadvertise outside of Korea?
I think numerous indie musicians are testing that (international promotion), and I believeincreasingly indie musicians are getting attention in comparison to ten years ago. I feelwe have gotsome distanceto head because I think the only real indie musician that is making an attempt difficult to navigate the sector is Jambinai, and that’s just a start. The article is I do consider that if the music or the music video content is just right then it's going to expand itself, but the maximum efficient mannerto reach things temporarily is to signal to a label (outside of Korea). But it’s lovely hard for us to do this because we don’t reside here. Jambinai did that, they signed to a label, so they’re on their way. We wish to do that.
Jambinai’s music is more like world music; it has a definite identity (Korean identity). But ours is more universal; there’s a comic story because I truly met the vice-president of Sub Pop (label) and I made him concentrate to our music and he acknowledged “this is so mainstream.” And I used to be like, no its not. In Korea it’s not a mainstream music at all, so for us we want toend up and thena lot more than Jambinai (because they'vethe normal Korean music sound).
Wow, that’s really interesting. The overall public probably don’t place self belief in the difficulties of marketing music cross-culturally or having a legitimate that works in one country but not another.
You guys have done some OST paintings in Korea, how did you get into that?
Well, the OST director of Cheese in the Trap loved our music, so he put it in. That was fairly interesting, though. I all of sudden felt like we were permitted by the K-drama fans! That song, we didn’t intend it to be in the soundtrack, it was our song but it took place to get in. Which was nice! I think like we are more accepted by many ofenthusiastsin the market now.
Do you watched you’ll do more OSTs?
We are getting offers, but like I said before, our music isn't mainstream in Korea, but more or less universal all over the place else, and there is a certain form of music the Korean industry needs and we’re not at all times in agreement with that, so it may also be a little hard for us. So we got some suggestions, and we gave them some music, but we’ve gotten combined reviews. As artists we don’t needto modify our sound, so it doesn’t take placeeach and every time. We really don’t desire to compromise on our music so some productions recommend to us to modify the refrain or something, but we said no.
That attitude would probably go over larger in The us because artistry in music has a tendency to be favored here. A lot of Americans are very taken aback by the K-pop system, for example, because it’s so corporate.
But like, I feel like SM, YG, or JYP, technically they’re like an self sustaining label, they’re on their own, so I don’t know! It's milesbizarre to grow the gadget like that though. Children, very young ladies, have a tendency to be grown out of the components thence ITmight be weird a little like slavery. Like Miley Cyrus or the Jonas Brothers?
I wager Disney is actually our only corporate like that!
What’s some American music you have an interest in?
There’s a label here in LA called Asian Guy Records, its run by a Korean-American. They've got some noted groups like Less Than Jake and Alkeline Trio. I like their music. We’re also lookingto visit the Warped Tour this weekend!
Your last EP got here out in April, so what are your next plans?
Our latestunmarried volition be out later in August, it’s being produced by Nate “Danja” Hills who produced “SexyBack” for Justin Timberlake. It was an excellent opportunity to work with him! I think after that we’re going to have a look at to liberate an LP. We’ve never released an LP so that’s going to occurinside of this year. So that’s our biggest plans, and in all probability a tour next year, but not this year.
When are you heading back to Korea?
We’re functioning at Pentaport Park on the 14th. Right once we arrive within one day we'veto arrange to go on stage. At that Pentaport degree we’ll have a unique guest. The special guest will be Rock ‘N’Roll Radio’s Jin-kyu; he’s going to play the guitar for us!
That sounds awesome! I wish I might be there!
For any of our readers in Korea, please visit the display at Pentaport Park. You'll be in a position to go tickets here on Love X Stereo’s website. A numberof different corking groups will be there as well!
If you’re in the Los Angeles area, you will find Love X Stereo on the 10th at The Mint, or on the 11th at the Sundown Triangle Plaza.
(YouTube, Photo credit: Love X Stereo Facebook)