"Content Curators" evaluate and provide perspectives on fragmented information on the internet
As modern Korean culture focuses on speed and simplicity, services that offer a customized list of products for consumers with too many choices and too little time, such as busy office workers, are coming into the spotlight. These kinds of services make up what is called "Curation Commerce". Curation Commerce is a type of E-commerce, in which experts in particular fields provide a customized selection of products for customers.
Outstanding IT infra in Korea has been contributing to the development and growth of social commerce and mobile commerce. This immensely affected consumers' purchasing pattern as they can purchase online products anywhere with their mobile phones.
While Social Commerce concentrates on selling coupons for restaurants or products that people can purchase at lower prices as a group, Curation Commerce focuses on offering unique and distinctive products to customers, recommended by a reliable expert called a Curator.
Curation Commerce companies, with the help of experts in particular areas, evaluate the details of market flow, such as customers' desires and purchasing patterns, "curate" some particular items, and then recommend and offer them to customers.
Today, we would like to introduce you to a Curation Commerce website called, Mr.Koon. This website focuses on innovatively designed products. Every day, the site offers a selection of creatively designed items for daily use, such as office supplies, kitchen utensils, stationary, furniture, and computer accessories. The most distinct feature of the company is the ever changing collection of items, sourced from various countries, each one carefully selected by a "merchandiser", or an MD, and offered only for a limited time. Mr.Koon has targeted a niche market in Curation Commerce by focusing on design, an important factor in attracting customers.
Mr.Koon offers a variety of items, from creative everyday items worth a few dollars to luxury products that cost five to six hundred dollars. Let's take a look at some unique items that are currently being offered on the website.
The "Tea Diver" is a tea infuser for loose-leaf tea which is shaped like an antique scuba diver suit. After opening the head and the lid inside, the diver can be filled with tea leaves and immersed in hot water. This is a safe, eco-friendly product made of silicone, which is the same material used for baby bottles. It comes in three different colors to suit customer preferenceslime, orange, and blue. This product was sold out at Maison et Objet, a French interior design trade fair held in Paris, gaining recognition for both its creativity and practicality.
This Wine Rack is made by Design Ilsang, which values and contributes to the birth and growth of a new home decoration culture by applying art and decoration concepts to ordinary, everyday items. This item was inspired by the fact that wine glasses need to be safely stored when not being used. The rack has a beautiful and elegant design and it not only holds wine glasses but can also be used as a decoration.
Plug Pot is a box you can use to keep your cables and cords neatly organized. Beautifully designed in black and white, the box comes installed with multiple power outlets and power buttons. Plug Pot received the "Good Design" Award from the Ministry of Knowledge Economy, which recognized it for both its design and utility.
There are many kinds of earphone cord organizers to keep the long cables neat and tidy. How is Linetail different? Not just an ordinary cable winder, Linetail covers the cable jack plug, effectively protecting the earphone cable from damage and breaks. Linetail comes in three different shapes and colorsa blue whale tail, a chic orange fox tail, and a stylish pink swan tail.
These are just a few of the well-designed products with smart functionality offered on Mr.Koon's website. Mr.Koon is currently pursuing its goal to create the "heaven of early adaptors" by marketing products made by outstanding designers and small companies at home in Korea, as well as unique and distinctive products from abroad. Mr.Koon's amazing potential has been officially recognized by being ranked third in the weekly list of top start-up companies in Korea. Also, this shows that Curation Commerce is definitely a new trend in the E-commerce industry. We are anxiously waiting to see to how much Mr.Koon will grow and develop in the future.
For more information on Mr. Koon, visit: http://mrkoon.com/