Snapchat: A New Technology of Social Media?Written through Sydney On July 11, 2016As Snapchat becomes more prevalent, it isn'tsudden that Korean celebrities also arestarting to use the application to attach to their fans, and even perhapsattraction to prospective fans. Some of the celebsthe usage of IT include UKISSs Kevin, Eric Nam, Tablo, SNSDs Tiffany and Sooyoung, f(x)s Amber, and Gray.
You might or won't take heard of it before, yet Snapchat is a social networking application which boasts over one hundred million users and over 10 billion video perspectives daily. It's milesessentially a messaging application where users send timed footage and videos that can be accessorized with captions and filters. After the set time is up, the pictures are deleted. This theoretically lets in for snippets, or Snaps, of the folkslifestyles to be shared with buddies in a carefree and unrefined manner.
More recently, Snapchat has expanded to transform more of a social networking website online alongside the introductionof reports for users to proportion Snaps with all in theirpals at once. With the creation of Reviews and the option of Discovery, corporationsmay share promotional videos through Snapchat. Similarly, idols can share their stories on the platform to users who can freely apply their stories, and even reply without delay to the images in the tale without being observed by any others.
But how is Snapchat other from other (older) sorts of social media? Or more importantly, where is Snapchat in the timeline of repeatedly evolving idol-fan dating dynamics? Perhaps we wish tocrossa bit ofextraago and get started from a time before social media.
Prior to the advent of social media, K-pop idols and loversmost effective interacted in user at song shows, concerts, or call-ins at radio shows. Fans learned data close to their idols thru interviews and appearances on radio broadcasts, tv shows, and magazines. Fans of the K-pop originators can maximum likelyconsider the days where phones with cords (e.g. landlines and phones at telephone booths) were necessary in getting announcements and vote casting for their favourite idols, and when a VHS recording was once the most out there style to re-watch – or watch – them.
In general, it type of feels that there has been no genuine agency to know idols with the exception of the images created for them, and the appearances idols made on quite so much ofpresentations were most certainlywithout difficulty regulated and regulated because they might be edited prior to release. Plus, the most visuala section of a superstarbecome their performance, and that says very little about their exact personalities. All it displays is the perfected result of endless hours of practice.
The occurrence of social media has replaced this idol-fan dynamic, and celebrities are now creatures less alien to us. Social media in overall bridges the divide between idol and fan by offering fans with furthersubject matter to help them in forming a more cohesive symbol of the idol. Also, the advent of social media has allowed K-pop to spread further than its borders, into the web where the fabric becomes more widely and readily available.
With company-created Facebook pages and reputable websites, we get more detailed guide about the idols akin to their profiles and scheduled events, permitting fans to be told more about them and in finding opportunities to enhance them. With private Twitter accounts, fans can see snippets of idols mind and most likely how they have interaction with others on an off-the-cuff basis. Instagram, meanwhile, permits idols to share images – in most casessparsely edited and selected – from their lives.
Though thosebureaucracy of social media are supposed to bridge the distance between idol and fan, the cloth presented still turns out regulated and rigorously considered. After all, one would probably think two timesprior to posting anythingon the web because once the drapery is posted, it can notactually ever be taken back. And, it mightrather well exist used opposed to you in the future.
In contrast, Snapchat, more so than other kinds of social media, appears to bring an extrapart of closeness between idol and fan by way of its ephemerality.
In general, Snaps do have a tendency to be brief, unedited, and unrefined glimpses of peoples lives. Audiencerevel in the Snaps in a brisk velocity dictated by the sender. Additionally, the Snapchat Stories only exist for twenty-four hours before they disappear. In contrast, other social media platforms such as Instagram and Twitter permit viewers to have an unlimitedquantity of time to browse whatever they wish. Of course, Snaps can also bestored in the shape of screenshots, but they aren't meant for that purpose. They are meant to be glanced at, thought to be briefly, and doubtlesslyin the end forgotten.
Thus, the temporality of the images allows for this ease and carefreeness through which fans can see how idols capture and interpret small, everyday things. This carefreeness makes the idol appear more like a chum that feels no disgrace in appearing their more unattractive and dull sides. Also, since Snapchat has the stories in a continualcirculationjumbled in with the Snapchat stories of your friends, you fail to remember whose Snaps you'retaking a look at, and it feels as though all the stories presented belong to peersin position of strangers.
Though the Snaps do seem to bea lot more stripped down and personable, the term social media still calls attention to the truththat each and every onefabricsthroughout the source are mediated one way or the other or another. After all, the idols can persistently retake Snaps, and idols are still very much conscious and wary of the material that they put out for their fans to see.
Thus, theres no way of knowing whether or no longer these Snapchat personas are simply extensions of the ones they are forced to take on by their companies, and now noteven supposing the character is one contrived by the idols themselves. Whilst it seems as though Snapchat is an street for idols to turned into closer to their fans, there might also not be a basic difference between it and other sorts of social media.
On the turn side, Snapchat could cause fans to feel closer to their idols and make allowance them to forge a more own connection with them. While it presumably translates into providing more in a position support to the idols, it is helping fans realize that idols are humans with flaws too. This humanization then allows for an id and more potent bond with the idol, where they can then be approached as decent equals instead of untouchable, summary entities affixed with irrational expectations.
What are your thoughts on idols use of Snapchat? Does it seem to present an additional detail of closeness not afforded on other social media platforms, or does it seem similar?
(Snapchat, The Harvard Crimson, Soompi, Bloomberg, YouTube. Images by way of Snapchat)