Broadcasting stations are going through difficult times. Due to the ongoing influence of Chinas ban on Korean cultural content, companies are working to reduce production costs, which involves the cancelation of daily dramas and the use of mid-episode ads.
SBS daily drama Would You Like a Taste? (tentative title) was scheduled to go into filming after Love Is Drop by Drop, but it suddenly foundered last month. The SBS drama department then went on to discontinue daily dramas all together, explaining, Issues like the reduction of the advertisement market and an increase in production costs has led us to make more effective use of our resources. There are rumors that MBC will also discontinue their late night daily dramas starting next year.