JYP Entertainment is overhauling protocol for in any other country activities following a up to date scandal involving Chou Tzuyu, a 16-year-old member of rookie womanstaff TWICE.
The resolutionto modify promotional tactics is the outcome of an incident where Tzuyu changed intothe middle of world controversyafter she was once depicted with the Taiwanese flag all througha printed of the Korean Televisiondisplay "My Little Television."
On Jan. 19, the corporate announced revisions to its approach every bit an firm whose purpose is expansion into the Chinese marketplacethru Hallyu (a phenomenon also referred to as the Korean Wave), where pop song is applied as a soft-power export.
"We have several foreign individuals in our K-pop bands and we plan to make a new gadgetto completelyfind out about sensitivity issues, reminiscent of political conflicts between countries," stated a spokesperson for JYP, in a telephoneobservationreceivedvia The Korea Times.
The representative went on to emphasise the importance of the implementation of cultural sensitivity training, that willprolong beyond its celebrities, turning intoan element in reinforceworkforceschooling modules.
"It will no longerhandiestfollow to K-pop stars yet all employees members in the company," said the JYP representative.
The tactical trade for Chinese promotions follows the placement that JYP Entertainment did now not force Tzuyu to convey a statement where she expressed her regret over the state of affairswhilst claiming help for "one-China" or the unification of Chinese-speaking territories like Taiwan, below the governance of mainland China.
"I'm sorry, there is solely one-China," said Tzuyu, in the video footage. "Taiwan and China are a phase ofthe similar country."
The statement was ill-received by Taiwanese citizens, who were already following the tale which also coincided with the new presidential election where Tsai In Wen, a supporter of Taiwanese independence, defeated a Beijing-sympathizer.
"In Taiwan, online commentators when put next her apology to hostage videos released by the IslamicState, even if IT was almost certainly more paying homage tosuch a humiliating confessions that dissidents are an expanding number of forced to make on Chinese state television," said Simon Denyer, the China bureau leader forThe Washington Post, in an editorial harshly criticizing the video.
Her videotaped apology gained global attention via mainstream media starting from ABC News to Slate, prompting accusations that the method used to advised her reaction and her distressed appearance in the picturesmay smartly bethought to be a human rights violation.
JYP Entertainment maintained the function that she was not coerced into talking on-camera.
"A corporate forcing its ideals or ideas on a personcan not exist done, will have to not be done, and was not done," said a spokesperson for JYP, in a statement translated by the Korea Herald. "The announcement by Tzuyu was out of her own will due to thenon-stop consultation with her parents."
Human rights supporters are outraged over her apology.
According to a file published by The Korea Times on January 18, The heart for a Multicultural Korea, human rights watch group, is consideringprison action opposed to JYP Entertainment and Park Jin Young.
"It is terriblyherbal for Tzuyu to wave the national flag of her country," said a spokesperson for the Middle of a Multicultural Korea. "But JYP Entertainment and its head, Park Jin Young, forced her to express regret succumbing to the overreaction of Chinese fans."
The organization expressed its intent to inspect the footage and cases under which it was taped.
"This week, we're going to request the National Human Rights Commission to analyze whether she was coerced to apologize," said a representative for the civil rights group. "If it concludes here is the case, we willdossier a complaint with the prosecution against JYP Entertainment and Park Jin Young."
The scandal will have long-term monetary implications for JYP, which is considered as to be some of thebest3 K-pop agencies, adding SM and YG Entertainment.
Prior to the apology issued by Tzuyu, stocks for JYP dropped.
According to an article published by the Korea Usher in on January 18, the agency experienced a drop in stocks that approached $3.30 USD or 4,000 KRW.
Taiwanese Mandopop star, Prove Luo, lost more than 40,000 Facebook fans after communicating around "one-China," following the scandal.
The controversy prolonged beyond Korean entertainment, negatively impacting Taiwanese Mandopop Show Luo, who spoke in support of "one-China," during a fresh Beijing movie premiere.
"There's no use for such division, we are all Chinese," said Luo, when asked if he had reservations about running alongside artists from the mainland.
Shanghaiist reported at the backlash experienced by the big name who lost 40,000 Facebook lovers after an anti-group posted the footage.
However, his statement was well-received by mainland Chinese supporters, resulting in an building up of 50,000 Weibo followers.
Huang An, the musician who began the controversy, has since got rid of all of his Weibo posts.
Tzuyu's flag incident was to get started with brought to public awareness by Chinese musician Huang An, an artist referred to by western media as Michael Huang.
Huang at the start sparked the controversy through his inflammatory Weibo posts which accused Tzuyu of nationalism, has since deleted the messages.
According to a report published on January 20 by Chosun, the 53-year-old entertainer removed all posts from the mainland-based microblogging platform, bringing up his privacy as the mainthing for his rejection of the social media tool.
"Netizens found out the comments and now you've removed your own posts," said a reporter for the Hong Kong media outlet, Phoenix, as quoted by Chosun.
Huang deleted approximately 4,900 posts, which have been written since he established an account with Weibo, in June 2014.
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