The sweetnessLadiesCheck out Out Reggae for Why So LonelyWritten by way of Chelsea On July 9, 2016Ah, summer. The time of year where all of theladyteamscome again alongsidethe kind of ear worms which are guaranteed to ring in our ears the complete mannertill Gayo season in the winter. Its a super fourth dimension of year, and not anything is more refreshing than seeing a womancrewgo back with an nice looking concept, and with a song that succeeds in going opposed to K-pop trends.
Thats precisely what the Wonder Girls have done with the unmarried Why So Lonely, which draws from reggae musically, and lathers itself in 60s/70s aesthetics to convey one of if no longer the absolute best comebacks to this point this summer. The band thoughtcould bethe maximum efficient thing to ever take place to the Wonder Girls, because its only expanded their attainable for versatility.
Its a plot thats all-too familiar for Yenny this summer the 4participantsexplicit their unhappiness with the guy in their lives whilst taking revenge on a mannequin. Unlike Get It, though, Why So Lonely is way less angry and an entire lot more ambivalent. The women dont feel suffocated by their boyfriends consistent attention, as an alternative its the precise opposite: his apathy brings them to question the imbalance in their relationship.
Weekend nights spent with you
I thought they’d be sweet
But nothing’s special, you’re nothing other
I wanna be like the beautiful couples in the movies
Theres an air of at a loss for words boredom, blended with a feeling of disillusionment thats carried either by the lyrics and the the visuals. From the intro scene of Sunmi striking a fit solelyto put it in her mouth, we watch the flame of a romance start to extinguish.
The majority of the shots take position in domestic spaces, as each and every member deals with the fading romance in their own way: Yoobin sulks at thesofa with her model lover, while Yenny argues with him. Hyelims scenes draw on the absence of her boyfriend as she waits for him with a cake prior to the candles blow out in time with Sunmis event and she turns to Absolut Vodka for comfort.
Unlike the opposite members in the MV, Sunmis role is more like ours as a spectator; shes the only real member who startsthe taleout of doors of the domestic space, and in some ways she narrates the MV. At the start scene, she peeps into the rentalto look Yoobin and the mannequin on the couch. She later looks over her shoulder as she throws up into the toilet. After things turn violent, Sunmi blow dries his hair before the four members put the mannequin in a trunk and elevate him off to their band trainarea to torture him with confetti, cat toys and condiments.
In the closing scenes, the sun is going down, the members have all had their moment of catharsis, and they glance to the mannequin, lamenting the romance they might own had. The overall blow to the brokendating comes as we see the dynamite theyve strapped to his body, while Yoobin rings out the ultimate roll of the drums. The relationship is over, and the members cant in finding it in themselves to celebrate, because they still long for romance like in the movies.
I wasnt mendacity when I stated the band principlecan bethe most effective thing ever for the wonder girls. Now not but did it permit them new vocal and musical dynamics, but it also brought them the gift of very stylized aesthetics. Theyre a dynamic visual group, and JYPE turns out to have its heart set on the usage ofthe ones dynamics to permit the members to embracealternative decades with each one comeback. Whether theyre being silly in the 80s or grooving in the 70s, they appearance damn just right doing it. Its a trick that may get old, but for now, its operating like a charm.
Perhaps here is because if any other Giant3corporate attempted the similar era-specific styling, itd almost definitely receivegrew to become out a lot more whacky. For keeping things visually cohesive and practically fashionable, JYP merits a circular of applause. Nothing is crazy, or exaggerated, but the members look surprising and the concept that plays off without a hitch. The style-era references doesnt have much to do with the sound of the track itself, and thats okay. The visuals lend any other layer of goodness to the comeback, giving the MV an attraction of its own.
My only wish for the MV would be to see more of Hyelim. Gazing her under the impact of alcohol kick a mannequin was oncea bigspotlight for me, so giving her a little more screen time (and vocal lines) would had been nice. Not that the remainder of the MV wasnt a visible treat, as it very much was.
Aside from the beautiful MV, the most exciting facet of Why So Lonely, for me, is JYPEs continued musical foray into reggae. The company has already played around a little with reggae tones in G.Souls Far, A long way Away previous this year. With the Wonder Girls, theyve taken the reggae base growing a sit back and apathetic tone perfect for summer and the lyrics while still managing to stay things poppy and public friendly. The song builds merely enough to steer transparent of falling flat, but never strays from the laid back tone it set in the hole notes, even all over the non-reggae pre-chorus. Similar to with I think You, the laid back sound in realityfits the members vocal tones, and theyre not achieving for notes out in theirdiversity or wanting to over-sing.
Why So Lonely is the more or less song I will be ready to groove to, sing along with, and it doesnt have the opportunity ofgetting older quickly. The hot sound reminds me a little of something No Doubt may have done back in the day, and made me all the more exited to hear the other two tracks on the single album (which are great, by the way).
Its nothing new in the grand scheme of musical releases, but reggae summer tracks from girl groups is territory Im satisfied to see explored. Since SM is taking over EDM, and JYP is now tapping into reggae, its just asubject of time before YG combines the 2 and K-pop catches up with the tropical area trend thats been dominating western music for the beyond year or so. Not that it has to, Im just announcingthe basis has been laid.
If summer comeback season is a girl neighborhood race, then Identification say at this point, that the Wonder Ladies have emerged victorious. Really, JYPE is killing it this year.
(YouTube. Photographsby method of JYPE. Translatons thru Pop!Gasa)